Muddled Mud started as a passion project within my course. It is my own ceramic business, and I wanted to develop branding that was unique and captured the organic forms found in clay and working within the medium. This project allowed me to explore beyond making a brand style guide but transforming a narrative and world around the product.
The process began with the inspiration of raw materials, the organic forms and nature of the medium and the manipulation of shape and texture. My colour palette was derived from the rich umbers and pigment found through various clay bodies to be paired with a bright contrasting colour to capture the eye.
To maintain an organic notion throughout the project it was important to sketch my designs and then refine them later, all my icons, elements and typography began as a series of rough sketches in ink until they were scanned, vectored and then refined.
Muddled Mud started as a passion project within my course. It is my own ceramic business, and I wanted to develop branding that was unique and captured the organic forms found in clay and working within the medium. This project allowed me to explore beyond making a brand style guide but transforming a narrative and world around the product.
The process began with the inspiration of raw materials, the organic forms and nature of the medium and the manipulation of shape and texture. My colour palette was derived from the rich umbers and pigment found through various clay bodies to be paired with a bright contrasting colour to capture the eye.
To maintain an organic notion throughout the project it was important to sketch my designs and then refine them later, all my icons, elements and typography began as a series of rough sketches in ink until they were scanned, vectored and then refined.
Developing my letter mark for ‘Muddled Mud’ was a challenge to begin with, I struggled defining the shape and having consistent widths within the type. When I completed the project in the time frame I was given, I knew it was something that I could take further. With some time, I decided to go back and refine the design and I couldn’t be happier, admittedly in the time away I gained better technical skills using illustrator. Sometimes with a project I feel that it needs time and can be reapproached with a fresh set of eyes and purpose.
I created a range of supporting graphics for the project including a secondary picture mark and icons, that alludes to process and form. These graphics can be used in the development of packaging, stationary and wrapping paper that the products would be shipped in.
Through all these elements the project went beyond a logo, beyond a brand guide to an immersive narrative about craft, form and process.
Muddled Mud started as a passion project within my course. It is my own ceramic business, and I wanted to develop branding that was unique and captured the organic forms found in clay and working within the medium. This project allowed me to explore beyond making a brand style guide but transforming a narrative and world around the product.
The process began with the inspiration of raw materials, the organic forms and nature of the medium and the manipulation of shape and texture. My colour palette was derived from the rich umbers and pigment found through various clay bodies to be paired with a bright contrasting colour to capture the eye.
To maintain an organic notion throughout the project it was important to sketch my designs and then refine them later, all my icons, elements and typography began as a series of rough sketches in ink until they were scanned, vectored and then refined.
Developing my letter mark for ‘Muddled Mud’ was a challenge to begin with, I struggled defining the shape and having consistent widths within the type. When I completed the project in the time frame I was given, I knew it was something that I could take further. With some time, I decided to go back and refine the design and I couldn’t be happier, admittedly in the time away I gained better technical skills using illustrator. Sometimes with a project I feel that it needs time and can be reapproached with a fresh set of eyes and purpose.
I created a range of supporting graphics for the project including a secondary picture mark and icons, that alludes to process and form. These graphics can be used in the development of packaging, stationary and wrapping paper that the products would be shipped in.
Through all these elements the project went beyond a logo, beyond a brand guide to an immersive narrative about craft, form and process.
Muddled Mud started as a passion project within my course. It is my own ceramic business, and I wanted to develop branding that was unique and captured the organic forms found in clay and working within the medium. This project allowed me to explore beyond making a brand style guide but transforming a narrative and world around the product.
The process began with the inspiration of raw materials, the organic forms and nature of the medium and the manipulation of shape and texture. My colour palette was derived from the rich umbers and pigment found through various clay bodies to be paired with a bright contrasting colour to capture the eye.
To maintain an organic notion throughout the project it was important to sketch my designs and then refine them later, all my icons, elements and typography began as a series of rough sketches in ink until they were scanned, vectored and then refined.
Developing my letter mark for ‘Muddled Mud’ was a challenge to begin with, I struggled defining the shape and having consistent widths within the type. When I completed the project in the time frame I was given, I knew it was something that I could take further. With some time, I decided to go back and refine the design and I couldn’t be happier, admittedly in the time away I gained better technical skills using illustrator. Sometimes with a project I feel that it needs time and can be reapproached with a fresh set of eyes and purpose.
I created a range of supporting graphics for the project including a secondary picture mark and icons, that alludes to process and form. These graphics can be used in the development of packaging, stationary and wrapping paper that the products would be shipped in.
Through all these elements the project went beyond a logo, beyond a brand guide to an immersive narrative about craft, form and process.